HK At World Expo 2010

Task: Promotion Website Client: Information Services Department (HKSAR)

Our challenge was to communicate the excitement and dynamism of Hong Kong and the HKSAR Expo 2010 building to potential visitors, and the millions around the world who will visit the event virtually. Based on three cornerstones: Connected Globally, Connected (via) Ideas and Information and the Connectivity (of) Nature with the Built Environment, the website mirrors the distinctive appearance and messaging of the HKSAR Expo 2010 Pavilion, "Hong Kong - A City with Unlimited Potential". The site reflects Hong Kong’s dynamic aspirations and, crucially, is designed to cope with the huge site traffic and interest commanded by the Expo. There is also a Mobile version.