Task: Corporate Website Client: Information Services Department (HKSAR)

This marks the first major renewal of BrandHK's site since 2001. Incorporating the 'facesofhongkong' campaign, the key visual imagery in the new site uses tilt-shift photography to portray a bustling, tiny-scale HK. This compelling imagery complements our campaign line, "HK is small, but we accomplish big!" - reinforcing the idea that HK's global significance far outweighs its geographical footprint. The site contributes to the ongoing global campaign to attract tourists, talent and world-class businesses to locate in the region.